Tied Up
Corporate Textiles, Highland Park, IL, offers the ultimate tie-in: customized neckties. Consider the not-so-subliminal effect of a company imprinting
Consumer Marketing
Dilbert Dishes Up a Light Meal: Laser cartoons support vegetarian rollout.
Snoopy has his supper dish, Dogbert has burritos.Well, Dilberitos, actually. The vegetarian, vitamin-fortified burritos are slowly rolling out nationally,
Return Engagement
Summer may be right around the corner, but the marketers at Time Warner, New York City, are already thinking about October.Time Warner is bringing Scooby-Doo
Greening America
Whether or not Oprah had anything to do with it, more U.S. diets are meat-free these days. According to the latest poll by Baltimore-based Vegetarian
Patent Ruling Pending: Online couponers tussle over Web territory.
Internet promotions companies are fighting a turf war through the U.S. Patent Office and the courts.BrightStreet.com, Mountain View, CA, is awaiting a
Hooking Up: KIMBERLY-CLARK LINKS WITH WEBVAN FOR ONLINE CONNECTION.
Looking to tap into new sales and marketing avenues on the Internet, Kimberly-Clark last month struck a deal giving it a direct pipeline into online grocer
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers - an effort now intensified by the online shopping phenomenon - has retailers sprucing up their stores and giving
Boxing Out: Game Show Network takes a mystery cube on tour.
They say marketers looking to succeed need to think outside the box. The promotions team at Game Show Network has that one covered - and while they're
Smells Like a Winner
Leave it to Kraft Foods and Nickelodeon to intentionally develop a promotion that stinks.The packaged goods giant and the kids' cable network, which have
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
