Nothing Ventured, Nothing Gained
The Internet Gold Rush has begun in earnest.While savvy agencies have been developing Internet-based capabilities for several years, the promotion industry
The Internet Gold Rush has begun in earnest.While savvy agencies have been developing Internet-based capabilities for several years, the promotion industry
Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A
I can't wait until the day when online promotions are no longer treated as "new and different." Soon, the vast majority of Internet campaigns will be
Perhaps nothing typifies the mainstream migration to the Web better than the expanding list of bricks-and-mortar retailers - many so low-tech that their
On borrowed interest: "It's a big concern for Paul Norman, my counterpart on the marketing side. He has characters on his boxes that have
Spurred by flush marketing budgets and a widening pool of potential properties, spending on promotional licensing rose five percent to $5.5 billion in
Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win
Sony and Warner Home Video are taking a promotional blueprint that's worked well for them in the U.S. across the Atlantic. In the first joint European
The Interpublic Group of Companies, New York City, acquired direct marketing agency M. Gould & Co., San Francisco. Gould has $30 million in billings and
Marketers spent an estimated $1.38 billion on games, contests, and sweeps in 1999, up about 15 percent from the previous year.Measuring annual spending