Austin-tacious!: A cast of thousands helped New Line teach the world to shag.
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me." With those lines, voiced in a teaser TV
Consumer Marketing
Out of the Box: Beach sampling suits snack foods.
While cereal promos center on that valuable piece of real estate known as the box, Kellogg is venturing farther afield for its snack foods.In March, the
Internet Invasion: Web-based activity fuels 44-percent rise.
For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
Has Anyone Seen Our Waiter?
What are the hot jobs today? According to the Bureau of Labor Statistics, nearly half of total employment growth last year occurred in high-paying managerial
Hispanic Marketing Can Be Eventful
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
DOT-COM MANIA
Cyrk, Inc., Gloucester, MA, invested in a quartet of Internet companies: Scour.net, a search-technology developer; CheckOut.com Entertainment Network,
The Internet Is Enough: MGM and partners give Bond an online assignment.
James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing partners
Aisles of Opportunity: New retail categories spark 8.7-percent growth.
It's spreading. A marketing medium used for years almost exclusively in grocery stores, in-store services are finding their way into other retail categories.
Going Vertical: Promotion Development Group gets strategic.
Hey, Promotion Development Group. You just won three Gold Reggies, but you've already been to Disney World (see "Blue Ribbons," pg 85). So what will you
