Live from New York
Larry Pryg says he used to watch Saturday Night Live "religiously" in his college days. So he knows first-hand about the show's nostalgic appeal.As assistant
Consumer Marketing
Writing’s on the Wall
Brands looking to add a little dimension to their premium menus might want to consider the new 3-D Clip Pen. Manufactured by Edgewater, NJ-based Hirsch
Getting Labeled: Printing revenues rise 10.7 percent.
Marketers continued energetic pushes to attract attention at the store-shelf level last year - and that was news specialty printers took all the way to
Mailbox Watching
While I'm on the soapbox: Last summer, we re-instituted a Letters page in the front of the magazine. You may not have noticed yet, because in more than
Smarty Points
Aspen Interactive, the St. Petersburg, FL-based new media division of Aspen Marketing Group, Evergreen, CO, has received a patent for its Smart Media
UNITING LOYALTY
Internet incentive marketer MyPoints.com, San Francisco, bought competitor (and neighbor) Cybergold for $157 million in stock. The merged companies claim
Sole Survivors
Although fewer pairs of athletic shoes flew off the shelves in 1999, price hikes helped overall sales remained essentially unchanged at $13.7 billion,
START-UPS: Earthshaking Developments
AGENCY EXECS LEAVE THEIR NESTS TO LAUNCH SEISMICOM."We believe it's time to shake things up in the promotion industry," says Bill Carmody, to explain
Give and Take: Efficiency key as revenues jump 10.9 percent.
The product sampling industry again grew at a steady clip in 1999, as manufacturers continued striving for more efficient ways to get products into consumers'
`EMMAculate’ Conceptions
Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first
