THE ZIP CODE: Whew.
The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested
Consumer Marketing
Into thin air
In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers' pockets.In the rapidly emerging battle to reach
New dog, old tricks
The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain't the Wild West anymore.Since the Internet first suited
Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for
Toys for Grownups
It'll be a hot time in old Itasca, IL, this month, when the McDonald's Collectors Club holds its 10th annual convention to sell and swap Happy Meals toys.
Coupon Fraud Indicted: Web sites that swap cents-off are put on notice.
The U.S. government has indicted couponer Geoff Hasler for a scheme that bilked mostly elderly consumers out of an estimated $1 million between 1995 and
BUYING SOLUTIONS
Dayton, OH-based NCR Corp., the giant maker of hardware and software for retail, financial services, and other markets, acquired Ceres Integrated Solutions,
Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
New Standards to Bear
The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should
Kick Starts
Step aerobics is so early '90s. These days, the hottest class in gyms across the country is kick-boxing. The number of kick-boxers rose 65 percent to
