That’s an Order
The majority of catalog companies use in-house shipping centers to handle fulfillment to customers. According to the new Leader Perspectives survey conducted
Consumer Marketing
And the Winners Will Be
The Promotion Marketing Association, New York City, last month unveiled the list of finalists for its 18th annual Reggies, one of the premier awards programs
Fallen Faith
In just five years, Hispanics are expected to overtake blacks as the largest ethnic group in the U.S. and, as such, their religious choices will influence
Burger King Enlists DraftWorldwide
Burger King this month will break the first work from its new promotion agency of record, Chicago-based DraftWorldwide. The QSR giant selected Draft to
Evaluating Sponsorships
These days, the big challenge for marketers appears to be the need to create sponsorship programs that are that is, programs that are relevant to and
ACQUISITIONS
PICKLE OF A DEAL H.J. Heinz Co., Pittsburgh, PA, acquired the Vlasic pickle and Open Pit barbecue brands for $195 million from Cherry Hill, NJ-based Vlasic
One Short Month to Brand Ruin
Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here's a slightly different version,
FULFILLMENT: We Deliver
When brand managers sliced distribution of coupons, samples, premiums, and direct-mail in a move toward target marketing in the mid-1990s, suppliers moisturized
Green Day
As the adage states, you don't need to be Irish to celebrate St. Patrick's Day. That message has been accepted wholeheartedly by alcohol brands, many
Is Promotion a Dirty Word?
What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It's easier, it's sexier, and it doesn't
