Fast Breaking
Glitzy professional sporting events such as the Super Bowl may get the big bucks when it comes to tie-ins, but nothing beats the annual NCAA college basketball
Glitzy professional sporting events such as the Super Bowl may get the big bucks when it comes to tie-ins, but nothing beats the annual NCAA college basketball
Is your marketing plan built on efficiency? Is every tactic well-timed with a projected positive return? Are the coupon values optimized to maximize redemption
Mention and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that black out
Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,
Beyond the Cash Register Tired of emptying pockets of worthless receipts at the end of the day? Start-up ReceiptsToRiches.com offers the chance to convert
SimStar Internet Solutions, Princeton, NJ, named Lawrence Hudson vp of e-business and Linda Aragona director-project management. Mark Nathanson tapped
Online broker E* Trade and Cadbury-Schweppes brand Canada Dry teamed up this winter to create a high-impact promotion leveraging the popularity of online
Having scored its first major licensing success through last spring's X-Men, New York City-based Marvel Enterprises is gaining even greater licensing
R+D Advertising, Boston, MA, named Greg Robertson creative director, John Murphy senior art director, Julie Banks production and traffic director, Ryan
Finding money for marketing has always been a tough task in the adult book market. High costs associated with author advances, production, and distribution