Fast Breaking
Glitzy professional sporting events such as the Super Bowl may get the big bucks when it comes to tie-ins, but nothing beats the annual NCAA college basketball
Consumer Marketing
The Razor’s Edge
Is your marketing plan built on efficiency? Is every tactic well-timed with a projected positive return? Are the coupon values optimized to maximize redemption
Casting away
Mention and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that black out
Connecting to Kids
Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,
NEW AND NOTEWORTHY TOOLS
Beyond the Cash Register Tired of emptying pockets of worthless receipts at the end of the day? Start-up ReceiptsToRiches.com offers the chance to convert
MARKETING SERVICES
SimStar Internet Solutions, Princeton, NJ, named Lawrence Hudson vp of e-business and Linda Aragona director-project management. Mark Nathanson tapped
Stocking Up on Canada Dry
Online broker E* Trade and Cadbury-Schweppes brand Canada Dry teamed up this winter to create a high-impact promotion leveraging the popularity of online
Spinning a Licensing Web
Having scored its first major licensing success through last spring's X-Men, New York City-based Marvel Enterprises is gaining even greater licensing
AGENCY MOVES
R+D Advertising, Boston, MA, named Greg Robertson creative director, John Murphy senior art director, Julie Banks production and traffic director, Ryan
Reading Fundamentals
Finding money for marketing has always been a tough task in the adult book market. High costs associated with author advances, production, and distribution
