NEW AND NOTEWORTHY PRODUCTS APRIL 2001
Sight Specific SightSaver reading lenses from Chicago-based Specialty Specs might prove convenient back-ups for aging consumers who accidentally find
Sight Specific SightSaver reading lenses from Chicago-based Specialty Specs might prove convenient back-ups for aging consumers who accidentally find
Harrah's Total Rewards rolls out the red carpet when members travel. What kind of incentive do you offer your best customers when your core product is
Understand Your Audience It's surprising how many marketers don't properly tailor their promotions to the audience. Incentive programs are not one size
Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer's largest endorsement deal to
By now, very few marketing and brand managers even flinch at the discussion of a minor recession in 2001. It's here and we know it. The question is how
Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn't been reading
You're Still More Likely to Get Hit by Lightning Online sweepstakes specialist ePrize, Inc., Farmington Hills, MI, scratches the get-rich-quick itch with
I survived the latest Storm of the Century in March by escaping to Chicago earlier than originally planned. You remember that storm, the one that was
Well-respected scholars on privacy law believe privacy advocates have exaggerated the ramifications of collecting data online. University of Chicago law
If you haven't heard of Chris and Luke, you haven't been reading your People magazine. Or USA Today. Or the New York Post, or 300 other magazines, newspapers,