NEW AND NOTEWORTHY PRODUCTS APRIL 2001
Sight Specific SightSaver reading lenses from Chicago-based Specialty Specs might prove convenient back-ups for aging consumers who accidentally find
Consumer Marketing
Betting on Loyalty Cards
Harrah's Total Rewards rolls out the red carpet when members travel. What kind of incentive do you offer your best customers when your core product is
10 Commandments of Incentive Marketing
Understand Your Audience It's surprising how many marketers don't properly tailor their promotions to the audience. Incentive programs are not one size
The Joy of Britney
Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer's largest endorsement deal to
Consumer Confidence in Couponing
By now, very few marketing and brand managers even flinch at the discussion of a minor recession in 2001. It's here and we know it. The question is how
Going Mainstream
Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn't been reading
TOOLS APRIL 2001
You're Still More Likely to Get Hit by Lightning Online sweepstakes specialist ePrize, Inc., Farmington Hills, MI, scratches the get-rich-quick itch with
Servicing the Customer
I survived the latest Storm of the Century in March by escaping to Chicago earlier than originally planned. You remember that storm, the one that was
Man Vs. Machine
Well-respected scholars on privacy law believe privacy advocates have exaggerated the ramifications of collecting data online. University of Chicago law
Big Brand on Campus
If you haven't heard of Chris and Luke, you haven't been reading your People magazine. Or USA Today. Or the New York Post, or 300 other magazines, newspapers,
