Special Report: Beyond the Music
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching
Consumer Marketing
Of Tobacco and Mushrooms
The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.
Making the Grade
Don't let the green hair and body piercing fool you. Today's college students aren't simply scrounging pennies for pizza and beer. In fact, they're spending
NEW AND NOTEWORTHY TOOLS
Meet Your Match Gold Media Group, Wichita, KS, introduced Hook Me Up, an electronic device designed to serve as an ice breaker for promotional parties
Riding the Brandwagon
Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store
August 1, 2001
Online Aggregators: Friend or Foe?
So, you're thinking to yourself, Wouldn't it be great if someone figured out all this technology stuff and created a turn-key solution that I could tap
NEW AND NOTEWORTHY PRODUCTS
Another Sucker Born Help customers get a hold of things with the new L'il Sucker from Minnetonka, MN-based Innovative Marketing Consultants. The suction
Checks and Balances
I have absolutely no cash in my wallet. This is not because I have high-tech banking. It's because I don't get out much. But last month I drove to the
Eye Shadowers
She stops in front of the mirror, tilts her head to one side, then the other, then blinks a thick set of eyelashes on a faint blue background. Yes, that's
