CLIENT SIDE
Domino's, Ann Arbor, MI, named Ken Calwell executive vp, Build the Brand. He had been vp-new product marketing, research, and testing at Wendy's International.
Consumer Marketing
MARKETING SERVICES
Robert Balzer, president of REB Associates, named president and chairman of the Promotion Marketing Association, New York City, for a one-year term. Elsewhere,
Clutter: Station to Station
When Bruce Springsteen sang, There's 57 channels and nothing's on, he may have been speaking about the advertising. There certainly is plenty on. While
Changes at the Top
Two of the promotion industry's largest agencies, Cyrk-Simon Worldwide and Aspen Marketing Group, last month announced new chief executive officers. Since
The Girls Are Back in Town
Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were
Analysis: The Clutter Patrol
PROMO'S foolhardy staff attaches a number to the marketing world's most over-used phrase. We're looking to break through the clutter. If PROMO'S editors
NEW AND NOTEWORTHY PRODUCTS
Marketing Is a Breeze Lancaster, PA-based InSight's new Fan-Tastic can cool customers while giving brands a breath of fresh marketing. Perfect for either
Special Report: Cable Casting
Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an
Straight to the Source
Getting out of the office much this summer? No, we're not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.
Someday Drivers
We are a little bruised these days from summer travel. I'm not talking about the weary bones you get from a long drive (although back-to-back tri-state
