Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady
Consumer Marketing
Business Briefs
DraftWorldwide, Chicago, united its promotion marketing capabilities into a single entity called Surge at DraftWorldwide. The unit includes the promotional
Cease and Delist
And to think I used to find telemarketing the most aggravating marketing tactic in the world. I've never really minded the intrusion of marketing messages.
RESEARCH: Street Smarts
Here are two truths about trend-spotting: It's not rocket science. And everyone should do it. You have to look a little further ahead to stay in business,
Clutter: The Tangled Web
They're everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a
Party in the Skies
Five days, four cities, thousands of air miles, great meals, fabulous concerts, good company and a lot of Miller beer. That's the itinerary I logged this
Clutter: More Than Meets the Eye
Don't blink or you'll miss them. Seriously. PROMO'S four-hour run through one of Stop & Shop's Norwalk, CT, stores was a lesson in the clean store policies
Clutter: Tuning Out
You've got to love radio. What other medium promotes itself with programming blocks, enticing listeners to stick around with the promise of no ad spots?
Clutter: Mall Bawl
The Mall of America home to three Victoria's Secrets and five Gap stores just got better: General Mills' Cereal Adventure is open, blaring out its contribution
ACQUISITIONS
DRUG CONNECTION Bristol-Myers Squibb Co., New York City, agreed to buy DuPont Pharmaceuticals, Wilmington, DE, for $7.8 billion. The sale is expected
