CREAM OF THE CROP
Awards for the year's best premium incentive campaigns were recently bestowed upon a diverse group of six marketers by the Incentive Manufacturers & Representatives
Consumer Marketing
CLIENT SIDE
Applebee's International, Overland Park, KS, named former McDonald's vp-strategic marketing John Cywinski chief marketing officer. He replaces senior
Star Tracking
In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.
One Big, Happy Family
In a move that gives it a heightened global presence in cable television, Burbank, CA-based Walt Disney Co. acquired Fox Family Worldwide for $3 billion
The Reluctant Millionaire
How did H&R Block convince its $1 million winner to come forward? Katie Couric, take a bow. Until his sister-in-law saw the bouquet of flowers at the
Honorable Mentions
Until this year, judging for our annual PRO Awards always took place on one intensive day. After receiving 176 entries last year, we decided to spread
Best-Promoted Brands of 2001
BUSINESS AS USUAL. It's a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been
Next Stop: The World
After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions
PROMOTIONAL ADVERTISING: Hot Air
South Norwalk, CT-based Beiersdorf, Inc. washed a lot of faces that fans never see this summer. The company ran a So Refreshing radio-and-sampling campaign
ACQUISITIONS
THIRST QUENCHING PepsiCo., Purchase, NY, got the green light from the Federal Trade Commission to complete its $13.4 billion acquisition of Quaker Oats,
