Craving Entertainment
Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,
Consumer Marketing
Some Experience Required
There's a lot of experience to be found in this issue. You'll find it most obviously in a pair of features stories that are slugged just that. We promised
The Fellowship of New Line
New Line Cinema's The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees
NEW AND NOTEWORTHY PRODUCTS
Suck It Up Shop-Vac, Williamsport, PA, jumped into the premium business this summer by offering its fleet of vacuums as sweepstakes prizes, incentives,
Rising to the Top
Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will
HISPANIC MARKETING: Almost South of the Border
According to the 2000 Census, there are 32.8 million Latinos residing in the U.S., which means that one out of eight people (or 12 percent) is of Hispanic
Mulling E-mail Options
U.S. should stick with opt-out. BY DOUGLAS WOOD The European Union recently debated whether or not to regulate commercial e-mail. Before our own Congress
HEALTHCARE: Home Remedies
Direct-to-consumer medical marketing has exploded into a nearly $5 billion industry in recent years. The growth, however, has come in large part at the
AGENCY MOVES
RPMC, Los Angeles, named Randy Penn vp-business development. She will be based out of the agency's newly opened New York City office. Jeannie Goldstein
NEW AND NOTEWORTHY TOOLS
Literal Targeting Web Dart, an online service from SportSource, Inc., Fort Washington, PA, enables marketing clients to lure customers online by giving
