DATABASE MARKETING: Going for Gold
Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn't waiting. Colorado Springs,
Consumer Marketing
Going Continental
Editor's note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn't seen
Practical Magic
Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom's original character: Walt Disney himself. The 100
Never Say Never Again
James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based
October 1, 2001
NOT JUST FOR BREAKFAST ANYMORE
SLOs are moving pretty fast these days. Once mainly fodder for the cereal aisle, self-liquidating offers have cooled their heels a bit in the land of
Super Sundays
As the marketing world's various disciplines continue to be viewed as an integrated whole, it's only fitting that industry award programs do the same.
Point of Contact
The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of
Horror Story
Milwaukee-based Miller Brewing Co. next month teams with Los Angeles-based movie studio MGM on a national Get Your Party Vamped campaign expected to feature
Craving Entertainment
Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,
