Special: 100 Years of Marketing Magic
1901 Walter Elias Disney is born Dec. 5 in Chicago. 1923 The Disney Brothers Studio is founded by Walt and his brother, Roy, in October. 1928 In November,
Consumer Marketing
Six Degrees of Integration
There is no general in the Lincoln War Room, the circular office at The Y&R Companies in Irvine, CA, that serves as command central for all strategic
APMA Announces Globes Finalists
Six U.S. entries were among the 51 campaigns chosen as finalists in judging for the Association of Promotion Marketing Agencies Worldwide's second-annual
NEW AND NOTEWORTHY PRODUCTS
The Softer Side Los Angeles-based Robe Works has a full menu of luxurious robes consumers won't want to take off. Available in several styles, sizes,
Are You Prepared?
Face it, you're treading on thin ice. Take a real hard look within your organization and ask yourself: Am I really prepared for the challenges I'll be
ACQUISITIONS
JUICING UP MOTT'S Cadbury Schweppes plc, London, agreed to acquire the RealLemon and RealLime baking and mixer products from Eagle Family Foods, Inc.,
NEWS ANALYSIS: McFallout
The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.
Golden Oldies
This isn't your father's retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,
A Drive for Five
Who says it's a bad time to start an agency? The principals at Launch55 certainly don't. In fact, this trio of marketing veterans believes there's no
Stocking Stuffers
Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.
