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Real Grassroots The GreenWorld Project, Cohasset, MN, offers a menu of starter plants for use in premium campaigns or as event giveaways. The choices
Real Grassroots The GreenWorld Project, Cohasset, MN, offers a menu of starter plants for use in premium campaigns or as event giveaways. The choices
Duane Hart figures that Brittany Boyce got the better end of last summer's Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for
A lot of things have happened in the 15 years since we laid out the first 20-page issue of PROMO on the Smith dining room table in November 1987. The
Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion
Sometimes, it takes a lot of hard work to be inconspicuous. Just ask Jeff Snyder, director of business development for Momentum Marketing, Washington,
The marketing team at 7-Eleven just couldn't wait until July 11 to get the chain's 75th birthday party started. And with good reason. The world's largest
Nestl SA, Vevey, Switzerland, in December confirmed reports (December 2001 PROMO) that it would aquire sole ownership of Hagen-Dazs in North America through
BOTTOMS UP The Campari Group, Milan, Italy, paid $207.5 million to boost its stake in Skyy Vodka maker Skyy Spirits LLC, San Francisco, from nine percent
The creme filling may switch colors and the crackers may change shapes, but the snacks aisle is almost as commoditized as the housecleaning section. How