Consumer Marketing

Nothing Doing

Duane Hart figures that Brittany Boyce got the better end of last summer's Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for

Hucksters No More

A lot of things have happened in the 15 years since we laid out the first 20-page issue of PROMO on the Smith dining room table in November 1987. The

Guest Column: Action Speaks Louder

Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion

Marriage of Convenience

|  by Chief Marketer Staff

The marketing team at 7-Eleven just couldn't wait until July 11 to get the chain's 75th birthday party started. And with good reason. The world's largest

Two Scoops for Nestl

|  by Chief Marketer Staff

Nestl SA, Vevey, Switzerland, in December confirmed reports (December 2001 PROMO) that it would aquire sole ownership of Hagen-Dazs in North America through

ACQUISITIONS

|  by Chief Marketer Staff

BOTTOMS UP The Campari Group, Milan, Italy, paid $207.5 million to boost its stake in Skyy Vodka maker Skyy Spirits LLC, San Francisco, from nine percent