Spreading the Word
Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point
Consumer Marketing
We Are What We Market
My heart sank as soon as I caught sight of the Colonel wearing a Santa hat. The life-sized wooden statue outside the Kentucky Fried Chicken restaurant
Eye Candy
PROMO's sweet tooth was acting up as we toured our local Super Stop & Shop to measure promotional activity in the candy aisle. As expected, we found scores
Giant Leaps
The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi
Mail Call
The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a
Meeting at the Malt Shop
Miller Brewing Co., Milwaukee, and Westport, CT-based Allied Domecq tipped their glasses to a $50 million development and marketing pact that will produce
From Humble Beginnings
There we were my dad and I having our umpteenth conversation about how tough it was for us to get the media interested in what our clients were doing.
Retailgating
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to
Kicking the Tires
I bought my first new car in 1987 a Volkswagen Golf, five speed, champagne silver. It was tough giving up my fire-engine red '73 Beetle, but in the end
Tripped Up
Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet's brand promotional manager, Harper had accompanied five first-place
