Consumer Marketing

Burger Queen

Last Wednesday I had burgers and a brownie for breakfast and I'm still trying to recover. I was in Miami, at Burger King headquarters, to hear about new

Marketing Services

|  by Chief Marketer Staff

Point-of-Purchase Advertising International, Washington, DC, named William Smith chairman. Procter & Gamble's manager of in-store presence, Smith is the

Toys in the Attic

This year's American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry

Police Calls

|  by Chief Marketer Staff

The Federal Trade Commission is following through on its promise to protect consumer privacy (January PROMO). We believe that the focus should be on misuse

Client Side

|  by Chief Marketer Staff

Phyllis Ehrlich promoted to senior vp-promotions marketing at Cartoon Network Sales and Marketing, New York City. Skyy Spirits, LLC, New York City, named

upfront

|  by Chief Marketer Staff

A NEW LOOK! Another way in which we're celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,

Marketing Services

|  by Chief Marketer Staff

Promotional Products Association International (PPAI), Irving, TX, named David Taylor marketing manager. Michael Eckerman named vp-manufacturer development

Color Coding

|  by Chief Marketer Staff

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

All Wired Up

|  by Chief Marketer Staff

What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics