TV Guiding
Searching for that perfect TV tie-in, but just don't have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you
Consumer Marketing
products
Sole Providers Custom sneakers can add legs to any branding activity. (Hey, if you don't like the jokes, why don't you try writing this page for 28 straight
Long Live the King
Although next month marks a quarter century since Elvis Presley last swiveled his hips, marketing behind the King of rock n roll will be in full swing
The Consumer Advocate
Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world's largest packaged goods
Near Beer
Here's a recipe for summer fun: Take a well-known liquor brand, add a national brewer's manufacturing and distribution prowess, then stir up activity
Unemployed in 2002
March 1: It's 10 a.m. on Friday morning, and I'm sitting at my neighborhood coffee shop reading The Wall Street Journal in its entirety. For three years,
Squeezing Telemarketers
The Federal Trade Commission may issue amendments to the five-year-old Telemarketing Sales Rule this fall following June hearings on proposed changes.
Credit Card Games
Credit card giants MasterCard, Visa, and American Express will square off directly this summer by launching dueling sweepstakes built around their largest
Finally Miller Time
After several misfires, New York City-based Philip Morris found a buyer for Milwaukee-based Miller Brewing Co. In a deal expected to close this month
Disposable Ideas
I didn't participate in the infamous Pampers Perks loyalty program, so I don't have many negative things to say about it. That puts me in the opposite
