Ice Age Cometh
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of
STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated
MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises
Unilever's promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don't. (People
I started writing this column on my bike this morning. I also planned a week's vacation, mulled over a scary dream, set my call list for the day, worried
Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic
McDonald's Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based
Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely
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