Ice Age Cometh
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of
Consumer Marketing
BACK-END AND BELOW-THE-LINE SERVICES
STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated
Unemployed in 2002
MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises
TASK MASTERS
Unilever's promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don't. (People
Be Mindful
I started writing this column on my bike this morning. I also planned a week's vacation, mulled over a scary dream, set my call list for the day, worried
Planting the Seed
Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic
Client Side
McDonald's Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based
Book Smarts
Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely
August 1, 2002
TV Guiding
Searching for that perfect TV tie-in, but just don't have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you
