Booty Call
Cash? One size fits all. Real branding comes from a prize no one else can give. Here are 10 recent prizes that grabbed our attention. Man Hunt Georgia-Pacific's
Consumer Marketing
Finally
MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN'T. Judges for PROMO's own PRO Awards were impressed with strategy they saw in the 45 finalists
Sample Size
IT'S EVERY PROMOTION professional's mantra: When times get tough, is always the first thing that gets cut. These days, the
Over the Top
I am so confused. No, really. I am more confused now than I've been in 20 years doing marketing. There are so many opinions out there. What is marketing
September 1, 2002
Agency Moves
Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner
Totally Tubular
Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott's, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin
With Condiments
H.J. Heinz Co. in June announced plans to revamp its portfolio and commit an additional $100 million to marketing this year in an effort to boost sales
Summer To-Do List
It's August already. We're halfway through the season, and I've still made no headway on the summer to-do list. Here are some of the things I still hope
Off-Campus
Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.'s Mello
