Prozac Nightmare
Marketers likely will face tighter scrutiny and even regulation of consumer privacy as a sampling scandal continues to unfold in Florida, where at least
Consumer Marketing
The Vertical Phone Book
Credit my husband with this observation: We use our refrigerator more than we use our phone book. It happened as I cleaned off the kitchen counter we
Sparkle Country
It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn't
Drive In Movies
Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,
Client Side
Purchase, NY-based PepsiCo named Dawn Hudson president of Pepsi-Cola North America. Elsewhere, Dave Burwick promoted to senior vp-chief marketing officer,
Simply the Best
AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year's 25 best-promoted brands. It's
Mood Rings
AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted
BEST promoted BRANDS of 2002
One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a
Fluency Test
When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America
products
Zoom Zoom You've seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled
