Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
D.L. Blair, Garden City, NY, promoted Brian Conlon to president and chief operating officer. Steven Gilliatt named president of G2 Worldwide, New York
MARKETERS spent more on promotional products than expected last year, but still held their purse strings tighter than in the past as they shopped for
Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive
Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning
HERSHEY TO BE UNWRAPPED? Hershey Foods could fetch more than $10 billion in a sale mulled by the Milton Hershey School Trust, which controls 77 percent
RADIO DISNEY tunes in to McDonald's Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald's (and McDonald's second go at a separate
THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26
EVERYONE loves a great big cash prize. Most consumers will play to win one and they remember the brand behind it. When PROMO asked 2,000 consumers which