Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
Consumer Marketing
October 1, 2002
Marketing Services
D.L. Blair, Garden City, NY, promoted Brian Conlon to president and chief operating officer. Steven Gilliatt named president of G2 Worldwide, New York
Gift Tags
MARKETERS spent more on promotional products than expected last year, but still held their purse strings tighter than in the past as they shopped for
Door Openers
Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive
Readin’, Writin’, and Sellin’
Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning
Acquisitions
HERSHEY TO BE UNWRAPPED? Hershey Foods could fetch more than $10 billion in a sale mulled by the Milton Hershey School Trust, which controls 77 percent
McTunes
RADIO DISNEY tunes in to McDonald's Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald's (and McDonald's second go at a separate
Burger King Has Its Own Way
THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26
Contingency Plans
EVERYONE loves a great big cash prize. Most consumers will play to win one and they remember the brand behind it. When PROMO asked 2,000 consumers which
