Now See This: The Power of Building Communities Visually
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
B2B Marketing
Access Intelligence Acquires The Social Shake-Up
B2B media and events company Access Intelligence has acquired The Social Shake-Up, a fast-growing conference serving marketing, PR, customer experience, tech and digital strategists.
Chief Marketer Listline July 12
Lists featured this week include Women's LeaderShip Exchange and TheCuteKid.com.
The Huge Opportunity B2B Content Marketers May Be Missing
Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.
How Salesforce is Winning Nine-Figure Deals
Read how Salesforce is using strategic relationships with c-suite leaders to increase engagement and sales.
Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
Lessons in Navigating Uncertain Times
As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.
B2B Direct Mail Tips & Trends
Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.
Forgot Something? Perhaps it’s the No. 1 Step for Content Marketing
Pumping out great content? Don't forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.
Make Your B2B Brand a Priority
The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,
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