Creating a Plan for B2B Social Media
Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.
B2B Marketing
What B2B Can Teach B2C About Content Marketing
With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.
New Health & Wellness Influencer Network Brings Greater Reach to Marketers
I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
Is Your LinkedIn Profile Recruiter Friendly?
It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.
Why Marketing Should Collaborate With Sales
Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.
Align With Sales for Account Based Marketing Success
Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.
The Secret to B2B Lead Gen: Cut Through the Clutter
Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.
5 Ideas for Better Sales and Marketing Attribution
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.
The Essential Role of B2B Content Marketing
Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.
Having the Right Resources is Key to Marketing Tech Success
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
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