B2B Marketing

What Agencies Can Learn from Recent “Big Pitches”

September 15, 2016 |  by Patty Odell

5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.

One Size Doesn’t Fit All in ABM

September 14, 2016 |  by Beth Negus Viveiros

There are different account based marketing (ABM) models that apply based a company’s customer base and needs.

5 Rules to Turn Customer Reviews into Your Greatest Asset

September 12, 2016 |  by Mike McCormick

Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps.

Full Adoption of ABM Not There Yet: Outsell Report

September 9, 2016 |  by Beth Negus Viveiros

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

4 Keys to Implementing Effective Account Based Marketing

September 8, 2016 |  by Yonatan Stern

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

Yes, Ad Fraud Hurts—But Programmatic Advertising Can Help

September 8, 2016 |  by Rory Edwards

Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.

Why B2B Brands Are Focused on ABM

September 6, 2016 |  by Kevin Bobowski

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

Forrester Customer Analytics Wave Report 2016

Partner Content

In this 33-criteria evaluation of customer analytics vendors, see how Forrester Research identifies the 11 most significant software providers in this category and researched, analyzed, and scored them on the different strengths and capabilities.

Retain and Delight Your Customers by Applying IBM Predictive Customer Intelligence

Partner Content

Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI).

How Customer Analytics & Insight Research Enrich Customer Journey Design

Partner Content

Download this research study from Hypatia Research Group to learn how global organizations are utilizing various analytical techniques to create a successful omni-channel customer journey.