![attribution puzzle](https://chiefmarketer.com/wp-content/uploads/2018/12/attribution-puzzle-850-160x125.jpg)
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control? Here's five tips for a better attribution strategy.
Does your business have attribution under control? Here's five tips for a better attribution strategy.
Website personalization is helping Stella & Dot boost online conversions by 52 percent.
Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget.
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.
Here's five flaws you need to avoid to write a winning sales proposal and close the deal.
In this Chief Marketer special report sponsored by Medallia, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.
State Street and Formlabs shared their strategies for creating an engaging, human connection with content.
Video is great for creating social engagement, but it can also be a powerful customer service tool.
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.