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Measurement is Biggest ABM Challenge: Report
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
This month, the London Business School is kicking off “Minds alive,” a campaign to raise awareness with both prospective students and alumni.
Original research and quotes from customers are among top elements in content that help build B2B brand trust.
Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.
Email is a major workhorse when it comes to boosting engagement and conversion. Here’s eight tips for better email marketing ROI.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
At LeadsCon Las Vegas this week, Gordon Brott shared tips for getting your audience talking.
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
Enjoy your own version of "Groundhog Day" and relive our top 10 most popular B2B marketing stories for February 2019.
In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.