![](https://chiefmarketer.com/wp-content/uploads/2018/04/direct-mail-envelopes-850-160x125.jpg)
7 Tips for Better Direct Mail
If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.
If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.
Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.
With modern digital platforms, SMBs can use video to increase sales and brand awareness. But how do you accomplish this without breaking the bank?
Want to improve your email marketing strategy? The best place to start looking for ideas is your competition.
Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.
IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.
It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.
For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.
Discover how to declutter your data and make your marketing strategy spark more joy.
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.