Driving Results With Granular Measurement
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
B2B Marketing
Samsung Increases B2B Focus
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
Better B2B Email—10 Quick Tips
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.
Avoiding B2B Marketing and Sales Disconnect
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
Quit Blaming the Fish: How to Get Viewers to Watch Your Videos
If viewers aren’t paying attention to your marketing videos, your content might not be as compelling as you think.
Creating B2B Content That Connects
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.
5 Brands That Prove B2B Isn’t Boring
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.
Q&A: Kinney on Guiding the Customer Journey
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
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