4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.