Experiential Marketing Summit 2020
Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.
B2B Marketing
Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
Google and Reddit Offer New Tools for Advertisers
Digital advertisers have some new tools at their disposal from Google and Reddit.
CMO Council Report: Aligning Marketing and Communications Teams During the Pandemic
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Four Strategies to Consider When Reallocating Budgets for Virtual Workplaces
Four new strategies to consider when reallocating budgets during COVID times.
2020 PRO AWARDS Winners Announced at Virtual Celebration
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
Most Read B2B Marketing Stories of 2020
Here are the five most popular B2B marketing stories for the first half of 2020.
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
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