Editor-in-Chief Trickett Out at DM News
Eleanor Trickett has left her position as editor-in-chief of DM News to take an editorial position at WeightWatchers.com, Direct has learned.
B2B Marketing
Lab Safety Acquires Highsmith
Lab Safety Supply Inc., a cataloger of safety equipment, has acquired Highsmith Inc., a direct marketer of library equipment, furniture and supplies, for an undisclosed sum.
Get It Together
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple
Johnny Be Good?
Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of
What’s Working, What’s Not
With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I'm glad to report that some of these applications are already delivering real value for B-to-B marketers.
Data? B-to-B Mailers Have It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself.
Sixty-Four Percent of Small Firms Shop, Buy Online: Survey
A full 64% of small businesses bank and shop online, according to a new survey from EBillme.
WHAT’S THE BIGGEST B-TO-B TREND FOR 2008?
The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn't sound new, but it's finally getting the attention and respect it deserves in business markets.
B-to-B Seller Opens Up to Customers
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.
Buyers Aware
A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet
- «Previous Page
- 1
- …
- 139
- 140
- 141
- 142
- 143
- …
- 148
- Next Page»
