Steven Semmelmayer Takes Helm At Discus Dental
Discus Dental, a business-to-business marketer of oral hygiene and tooth-whitening products to dentists, has tapped Steven J. Semmelmayer to serve as its CEO.
B2B Marketing
Boise Income Hit By Hurricanes, Finance Charges
Boise Inc. generated $633.1 million in sales, and another $30.1 million in income from operations, during its most recent third quarter.
Three Rules for B-to-B Testing
Small test targets aren't unique to B-to-B markets, but the following principles reflect the realities of business DM's complex sales environment.
Scaled-Down Testing: Tips for DMers with Small Target Audiences
Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales
Do The Math
Loyalty Builders' mathematician Bill Vorias offers a hypothetical example of how a lowered confidence-level requirement can work.
The Case Against A/B Splits
As multivariate testing takes off, the dear old A/B split is losing favor with statisticians.
Tandberg Retains Goodman Marketing Partners
Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign
Get the Word Out Early
If you exhibit at trade shows as part of your business-to-business marketing strategy, you're in good company. About 18% to 25% of the typical B-to-B
A Hearty Campaign
Toshiba America Medical Systems has sold $16 million worth of cardiac catheterization systems thanks to a combined lead-generation telemarketing and three-part
Social Revolution
Sure, social media is the hype machine's flavor of the moment. But let's face it: A lot of Web 2.0 applications just aren't scalable for effective business-to-business
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