Radware Tries Heroic Approach With Alteon Campaign
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.
School Specialty posted net income of $29.6 million for the second quarter, a decrease from $30.4 million in the prior year.
MSC Industrial Direct Co., Inc. has named Douglas Jones executive vice president, global supply chain operations.
B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly.
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.
GXS, a provider of online business-to-business software, has acquired Interchange Servicos S.A, a Brazilian electronic data interchange services firm, for an undisclosed sum.
We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)
The Direct Marketing Association has postponed its 2009 B-to-B Lead Generation Conference. The conference had been scheduled to be held April 6 through 8 in New Orleans.
While admittedly not a representative sample, a new study from integrated marketing firm Sagefrog gives directional insight into business-to-business marketers