Digital and direct marketing agencies Digitas, Boston, completed its purchase of Modem Media, Norwalk, CT, and named new management for Modem.
Modem’s London and San Francisco offices absorb Digitas offices in each city, operating under the Modem Media name. Martin Reidy becomes president of Modem Media. He had been manager of Digitas’ San Francisco office. David Lynch continues as managing director of Modem Media Norwalk.
The two agencies announced their stock-swap merger in July. Adding 16-year-old Modem advances Digitas’ growth plan; its online marketing work complements Digitas’ database-marketing expertise. Clients include America Online, Delta Air Lines, General Motors, IBM, Kraft Foods, Michelin, Hewlett Packard and Sprint.
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