Digital + Social

Data security firm BakBone Software yesterday announced it is acquiring e-mail marketing software and infrastructure provider ColdSpark in a deal worth $15.9 million.

To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter

A Los Angeles court has thrown out a $45 million lawsuit against ad firm ValueClick and its subsidiaries, agreeing that the action filed under California state law was preempted by the Can Spam Act

At least four e-mail appending and list-sales firms are claiming or have claimed the Houston P.O. box as their U.S. headquarters

Add to the list of marketers unwisely sending customers e-mail marketing messages without permission Canine Fence, makers of the original Invisible Fence

An utterly confused article about Nigerian 419 fraud that ran in Barron

EmailAppenders—the controversial data seller that several marketers have accused of ripping them off in bad e-mail deals—has reappeared with a new Web site and a new name

A letter arrived via FedEx last week from 1-800-PetMeds

More than half of Magilla Marketing readers think it

E-mail service provider Silverpop today unveiled technology that helps its clients determine when people on their lists are most likely to open a message and sends e-mails to individual addresses accordingly