Digital + Social

More than a third of e-mail marketers are not testing their campaigns, according to a study recently released by marketing services firm eROI.

And of the just over 37% who said they aren

An article published in this newsletter two weeks ago in which a marketer claimed to have been scammed in a list deal prompted David Kanter, president of list concern AccuList to write a letter to the editor explaining how e-mail list rental actually (or should) work:

For an example of a company that apparently knows nothing about the current state of personal e-mail security threats, look no further than Rite Aid

In a trend that may dramatically increase some e-mail marketers

More than 80% of marketers in a recent survey said they

JangoMail announced today it has added geo-tracking reporting to its e-mail marketing software.

According to a release put out by the company, its geo-tracking reports will allow marketers to determine where e-mail recipients are by city, state, country and zip code through their open, click and Web site activity.

The Messaging Anti-Abuse Working Group

Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered.

And most marketers would be wrong.

A marketer has come forward claiming to have been ripped off in a business-to-business e-mail list deal with Coral Springs, FL-based data vendor Target Point Media.

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