Digital + Social
-
Email
E-Mail Delivery, Open Rates Up, Clicks Down
First-quarter 2009 e-mail deliverability rates stood at 94.1%, up from 93.4% in first-quarter 2008. More, along with The Cynic’s Take, follows.
-
Email
You Probably Make These E-mail Deliverability Mistakes
We work with thousands of clients across many different industries. Each client presents a unique set of challenges when it comes to analyzing and solving deliverability challenges. But there are a few common mistakes that we see pop up over and over.
-
Email
Q Interactive Acquires Postmaster Direct
Pay-for-performance ad network Q Interactive announced earlier today it has acquired e-mail list concern Postmaster Direct for an undisclosed sum from market research firm Authentic Response.
-
-
Email
Stupid Political Watch: Dems go to the Spam Folder
Well, it happened. Yahoo! has begun delivering e-mail from the Democratic Governors Association to my spam folder.
As reported here earlier, in May I began receiving spam from various Democratic politicians and left-wing causes at a dummy Yahoo! account I set up for political e-mail, apparently as the result of Hillary Clinton
-
Email
Stupid Marketer Watch: A Letter to Your Boss
Last week, I had another in a long string of conversations with an e-mail marketing manager whose boss is pissed because he won
-
Email
ExactTarget Gets EducationDynamics Account
EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTargets for its e-mail marketing efforts, the companies announced earlier today.
-
Email
Stupid Magilla Watch: The Broken Links Fiasco
E-mail is so cool. But it can be such a persnickety pain in the ass.
As Magilla Marketing
-
Email
SORBS Offers Top $1 Million, Claims Proprietor
Multiple entities have offered more than $1 million to buy SORBS, according to the troubled controversial anti-spam blacklist
-