Digital + Social
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Email
Stupid Marketer Watch: But I Don’t Have an Account!
For an example of a company that apparently knows nothing about the current state of personal e-mail security threats, look no further than Rite Aid
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Email
Big Reputation Changes Loom: What They Mean to You
In a trend that may dramatically increase some e-mail marketers
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Email
Few Cutting Budgets Through Q4 ’09: StrongMail Survey
More than 80% of marketers in a recent survey said they
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Email
JangoMail Unveils Geo-Tracking
JangoMail announced today it has added geo-tracking reporting to its e-mail marketing software.
According to a release put out by the company, its geo-tracking reports will allow marketers to determine where e-mail recipients are by city, state, country and zip code through their open, click and Web site activity.
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Email
Stupid Metrics Watch: The ‘Delivered Rate’ Myth
Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered.
And most marketers would be wrong.
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Email
‘I Was Scammed in a List Deal,’ Claims Marketer
A marketer has come forward claiming to have been ripped off in a business-to-business e-mail list deal with Coral Springs, FL-based data vendor Target Point Media.
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Email
Stupid E-mail Watch: Could I Have a Do-Over, Please?
Eight in 10 marketing and advertising executives in a recent survey said they have sent e-mails they regret, according to a recent survey. What
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Email
Cheetahmail Lands Sands
Las Vegas Sands Corp. has chosen Experian Cheetahmail as its e-mail service provider, the companies announced earlier today. Among the programs Cheetahmail will help Las Vegas Sands management are hotel-reservation confirmations, pre-trip updates and …