Digital + Social
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Email
Smart PR Watch: A No-B.S. Reputation Save
An incident happened on marketing blog Web Ink Now last week that is a textbook case of how to handle bad PR online.
According to Web Ink Now
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Email
A Bad Gmail Rising
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders, Google
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Email
Lyris Launches “Cash For Email Clunkers” Promotion
Online marketing firm Lyris is taking a page from the Obama administration
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Email
Stupid Media Watch: Newsflash! White House has an ESP!
And the award for carrying a story pathetically too far goes to all the media outlets that breathlessly reported the Obama White House used e-mail software-on-demand provider GovDelivery to send the spam e-mails that recently drew complaints from some recipients.
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Email
Stupid PR Watch: The What I Hear in the Background?
For one of the best taglines in the history of business branding, look no further than a release put out by online software-on-demand provider Customer Contact LLC.
And by
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Email
StrongMail Lands Family Christian Stores
StrongMail Systems, Inc. today announced that specialty retailer Family Christian Stores has brought its e-mail marketing in-house and has selected StrongMail
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Email
Time to Rethink Individual Anti-Spam Suits?
For years I have argued vehemently against anti-spam laws that give individuals the right to sue companies. But I am beginning to rethink my position.
Why? Because the two most important spam-related lawsuits brought by individuals so far have resulted in major victories for marketers.