Digital + Social

RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost

Apparently, not just kids

True story: In late 2004 my wife

In response to last week

Zeta Interactive today put out a call for charities to apply to be selected to receive free marketing services.

Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates.

The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

Pssst. Wanna know how to spot an e-mail list pitch that

Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine what’s working and what is not post haste today because your competition has likely buried their test plans and are afraid to spend.

Yes, testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk, especially now.

E-mail service provider ExactTarget unveiled a List Growth Advisor tool today that automatically offers personalized recommendations on how to grow an e-mail list after users answer a series of questions.