Digital + Social

I established a twitter account recently and haven

StrongMail Systems, Inc. today announced that specialty retailer Family Christian Stores has brought its e-mail marketing in-house and has selected StrongMail

For years I have argued vehemently against anti-spam laws that give individuals the right to sue companies. But I am beginning to rethink my position.

Why? Because the two most important spam-related lawsuits brought by individuals so far have resulted in major victories for marketers.

And the $64,000 question this week is: Where did the White House get the names of a bunch of people who claimed they were spammed as part of the national healthcare debate?

Readers and colleagues occasionally forward me e-mails from vendors pitching them on buying e-mail lists. They want to know me if the messages look like they

The people who use your brand are well qualified to help chart its fortune. They’ll tell you what they want and how they want it. The brand’s job then is to be responsive, like a friend or mate.

ExactTarget announced today that it has signed CoStar Group, Inc.

The international commercial real estate research and information firm will use ExactTarget

An opinion piece that appeared in this newsletter last year is at the center of a dispute between a fairly prominent anti-spammer and a lawyer who has defended clients against him.

As some readers may be aware, I occasionally respond to Nigerian 419 e-mail scams. The idea is to have some fun and hopefully waste a little of their time, making it time they can

Anti-spammer James Gordon