Digital + Social

Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates.

The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

Pssst. Wanna know how to spot an e-mail list pitch that

Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine what’s working and what is not post haste today because your competition has likely buried their test plans and are afraid to spend.

Yes, testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk, especially now.

E-mail service provider ExactTarget unveiled a List Growth Advisor tool today that automatically offers personalized recommendations on how to grow an e-mail list after users answer a series of questions.

Social-media-share links generate on average 0.5% click rates according to a just released study by e-mail service provider Silverpop.

And while social-media-share links

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.

Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.

“Our delivery rates are very high,” she said.

That statement has no place in a pitch from an e-mail service provider.

Yet another e-mail list-sales firm has surfaced that appears to be related to EmailAppenders, an India-based company that evidence suggests has no physical presence in the U.S. and has been accused by multiple marketers of ripping them off.

E-mail marketing software-on-demand provider ExactTarget announced today it has launched an international division in London following the acquisition of U.K.-based Keymail Marketing.

E-mail deliverability firm Return Path announced today it is launching a feedback loop for domain registrar Tucows.