Digital + Social

It

E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam.

The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.

Medicare direct-mail volume for the fourth quarter of this year will top last year

E-mail marketers

Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia

Online marketers

The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.

OK readers, time for a pop quiz: It

One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders.

Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single viable candidate.

As reported here before, the address is getting a lot of unsolicited political e-mail representing the full spectrum of American political ideology.

What

Another Christmas-shopping season, another call from the Adbusters Media Foundation to