Digital + Social

A Canadian anti-spam bill that appeared certain to pass has been indefinitely delayed after the country’s government suspended its Parliament until March, it has been reported. This is good news—temporarily, at least—for marketing. The suspension of …

It is truly a sad day in Magillaville.

It came to my attention last week that I have been repeatedly misreporting a fact for the last two years and it

David Daniels, one of the most influential voices in e-mail marketing, has resigned his position as an analyst with Forrester Research, Magilla Marketing has learned.

Word on the street is he hasn

Commercial e-mail subject lines using the term

StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization

While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong.

It

E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam.

The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.

Medicare direct-mail volume for the fourth quarter of this year will top last year