Digital + Social

A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.

Today consumers demand more of brands, and in turn, marketers expect more of their solutions providers. As a result, this multichannel evolution reflects the growing need for ESPs to mature into more-complex solutions providers.

It

Monitoring e-mail deliverability is critical to ensuring that our messages are being delivered. But because there are so many types of deliverability tools and services available

The most important objective of any successful video e-mail campaign is simply getting people to watch the video. The best option for incorporating video into e-mail is to combine ease of execution with tactics that drive optimal response rate.

Those who are writing off e-mail as a dying marketing channel, take heed: Open rates for the first quarter of 2010 were up 1.1% from the previous first quarter, according to a study by Epsilon and the Email Experience Council.

There is simple beauty in using e-mail campaigns to market a business. E-mail marketing’s ROI, especially during an economic downturn, is impressive.

Still need proof that segmenting your e-mail house file and creating unique messages for each group can pay off? Consider the lift that American Greetings enjoyed from doing just that

Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database

KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17