Digital + Social

Learning from our own mistakes, while effective, can be painful. That

Growing one

A sense of community—how to build it, maintain it and get customers (and management) to buy-in and engage in it—was on the minds of many at the MarketingProfs B-to-B Forum in Boston this week.

Welcome to the first article in nine-part series, The Sum of the Parts, in which consultant Rob Galkoff will discuss the various elements critical to successful e-mail marketing.

The following guidelines should help you get the most out of appending e-mail addresses to your house file

Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.

In an ideal world, everyone would use e-mail authentication. But they don

Even the greenest of marketing rookies have heard the mantra

Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O’Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.

In less than two years online-only cosmetics brand Paula