Digital + Social

Ice, Custard, Happiness is the slogan for Rita’s Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.

Implementing e-mail deliverability reporting, launching a welcome program, tweaking headers: Groupon

So you

One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing

Social media has changed the book promotion strategy for authors.

Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.

There are several lessons to be drawn from Massage Envy

What to consider before deciding whether to make you e-mail subscriber list single opt-in or double opt-in

To gather Latina fans for its new Spanish-language Facebook page, Kraft Foods is running a giveaway contest offering $10,000 for a family vacation and advertising the promotion

Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.