Digital + Social

Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database

KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

Reviewing the potential sources of e-mail subscriber names and the value of the data from each source

SPRING IS A TIME OF CHANGE. If you’re a parent, that means getting ready for the leap from the school year schedule to camp, swimming lessons and other

Given the vital importance of deliverability to your e-marketing efforts, it’s not surprising there are so many tools to help gauge deliverability rates

Ice, Custard, Happiness is the slogan for Rita’s Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.

AS THE SOCIALLY NETWORKED KNOW BY NOW, Facebook made some changes in late April that enabled sharing of some of the already-public data on members’ profile

Implementing e-mail deliverability reporting, launching a welcome program, tweaking headers: Groupon

So you

One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing