Digital + Social

Given how complex marketing has become, it

Tips for sprucing up your email marketing creative this holiday season

The Internet is about exclusivity and urgency

For every $24 spent on acquisition marketing, only $1 is spent on retention marketing, according to Scott Orlich, chief marketing officer of Responsys. He thinks some of that acquisition spend would be better used in maintaining relationships with existing customers

Before you can communicate with customers and prospects via email, you obviously have to capture their email address. But while you may think that the benefits of opting in to receive email from your brand are apparent, visitors to your Website might not.

By his own admission, Chris Sentz, Internet marketing specialist Stanley Steemer, was until this year a novice when it came to email marketing. His company, which specializes in carpet and air-duct cleaning and water-damage restoration, didn

The transactional email is a staple of the customer communications process for online retailers. But all too often, retailers allocate minimal resources to optimizing these emails for increased engagement, brand experience, and additional revenue opportunities. That

Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.