Digital + Social

One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing

Social media has changed the book promotion strategy for authors.

Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.

There are several lessons to be drawn from Massage Envy

What to consider before deciding whether to make you e-mail subscriber list single opt-in or double opt-in

To gather Latina fans for its new Spanish-language Facebook page, Kraft Foods is running a giveaway contest offering $10,000 for a family vacation and advertising the promotion

Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.

It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible

Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.

For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with