Digital + Social

Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying

Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.

For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even

Lots of companies talk about allowing customers to choose the types of e-mails they wish to receive. Fashion e-tailer Karmaloop is actually doing it, to a highly specialized degree, and is reaping huge increases in conversion rates as a result.

The Zeigarnik effect is what made you read past the headline of this article and past the subject lines of most e-mails. When you have a subject line that finishes with a period, you are basically encouraging the recipient’s mind to think of the message as a completed task.

Nearly 20% of the e-mails that marketers send today are blocked by mail providers due to issues with the sender

From her desk in midtown Manhattan, a woman tweets out a message to Ben & Jerry’’: Can they have the “Scoop Truck” stop by her office so she and her friends can get a free sample of some of its new flavors

V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook

Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott.

Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths.