Digital + Social

Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer

Some metrics, such as open rates, get much more scrutiny than they arguably warrant. Others, though, are criminally overlooked.

Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It

Success in the e-mail business is directly proportional to the amount of discipline you have in your personal life. I have found that most

If you’re a brand working with bloggers, the connection should be as transparent as possible. That was the message attendees at BlogHer 10 in New York got last week during a panel discussion on the FTC’s endorsement guidelines.

We all know that beauty is in the eye of the beholder. But that didn

Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying

Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.

For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even

Lots of companies talk about allowing customers to choose the types of e-mails they wish to receive. Fashion e-tailer Karmaloop is actually doing it, to a highly specialized degree, and is reaping huge increases in conversion rates as a result.