Digital + Social
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Email
Auto-Respond E-mails First Step In Engaging Customers
When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.
The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.
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Email
The Sum of the Parts, Part 9: Measuring Email ROI
Welcome to the final article in my series about email marketing. I’ve saved a really important topic to the end: measuring return on investment. It’s something that most of us leave to the end or after the event, so it seems fitting to have saved discussion of it for last.
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Email
Movies Unlimited Gives Cart-Abandonment Email Campaign Rave Reviews
There are several lessons to be learned from Movies Unlimited
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Email
The Skinny on Gmail’s Priority Inbox
The email cognoscenti are abuzz regarding Google’s rollout of its Gmail Priority Inbox. The bottom line, though, appears to be simple: Email marketers that follow best practices regarding targeted relevancy and engagement will likely benefit from the new feature.
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Email
Myth Busters: Loren McDonald on “Free” in Subject Lines, Ideal Frequencies, and More
Silverpop’s Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability
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Email
The Why and How of Dynamic Content Personalization in E-mail
Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.
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Email
The Sum of the Parts, Part 8: Adding E-mail to the Multichannel Mix
In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and channels.
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Social
Facebook Ad Spending to Nearly Double This Year: eMarketer
Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer
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Email
Four Often-Overlooked E-mail Metrics
Some metrics, such as open rates, get much more scrutiny than they arguably warrant. Others, though, are criminally overlooked.