Digital + Social

In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and channels.

Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer

Some metrics, such as open rates, get much more scrutiny than they arguably warrant. Others, though, are criminally overlooked.

Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It

Success in the e-mail business is directly proportional to the amount of discipline you have in your personal life. I have found that most

If you’re a brand working with bloggers, the connection should be as transparent as possible. That was the message attendees at BlogHer 10 in New York got last week during a panel discussion on the FTC’s endorsement guidelines.

We all know that beauty is in the eye of the beholder. But that didn

Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying

Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.

For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even