Digital + Social

How to index email metrics so that you can recognize and act on the success and failure of subsets within your entire database

Now that even the most ardent social media advocate will admit that Facebook and the like won

Many e-mail service providers are forgetting the most critical element of relevancy: customer-based analytics.

When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.

The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.

The George Santayana quote

Welcome to the final article in my series about email marketing. I’ve saved a really important topic to the end: measuring return on investment. It’s something that most of us leave to the end or after the event, so it seems fitting to have saved discussion of it for last.

There are several lessons to be learned from Movies Unlimited

The email cognoscenti are abuzz regarding Google’s rollout of its Gmail Priority Inbox. The bottom line, though, appears to be simple: Email marketers that follow best practices regarding targeted relevancy and engagement will likely benefit from the new feature.

Silverpop’s Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability

Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.